If you are a vintage trader, chances are, pretty much all your friends and family have said to you (for a few years now) that the problem with your business is that “vintage is dead”. “It’s not fashionable anymore, retro isn’t as cool as it was 10 years ago”. One thing about owning a shop is that everybody you talk to thinks that if they were running it, they would do it all differently and be much more successful at it. ‘Why don’t you advertise more?’, ‘have you tried putti